What are cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They help websites work more efficiently and provide useful information to website owners. Cookies can, for example, remember your preferences, help you stay logged in, and collect anonymous data about how you use the website.
How we use cookies
We use cookies to:
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Ensure our website functions properly;
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Improve the performance and security of the site;
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Understand how visitors use our website so we can enhance their experience; and
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Remember your preferences and settings.
We do not use cookies to collect personal information that identifies you directly.
Types of cookies we use
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google
Our website may use Google services such as Analytics, Ads, Maps, YouTube or other embedded content. These services may place additional cookies for security, preferences, fraud prevention and advertising.
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
| cookiePreferences | Registers cookie preferences of a user | 2 years |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
| Name | Description | Duration |
|---|
| _ga_* | Used by Google Analytics to store session state and measure website usage. | 2 Years |
| _ga | Used by Google Analytics to distinguish unique visitors. | 2 Years |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Google Ads / DoubleClick
| Name | Description | Duration |
|---|
| test_cookie | Used by DoubleClick to check whether the browser supports cookies. | 15 minutes |
| _gcl_au | Used by Google Ads to measure ad conversions and improve ad performance. | 90 days |
Managing cookies
You can control or delete cookies at any time through your browser settings. Most browsers allow you to:
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Block cookies completely;
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Delete existing cookies; or
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Be notified before a cookie is stored.
Please note that disabling cookies may affect how the Penny Steps website functions, and some features may not work as intended.
For further guidance, you can visit:
Changes to this Cookies Policy
We may update this policy from time to time to reflect changes in technology, legislation, or our business operations. Please check this page periodically to ensure you’re happy with any updates.
This Cookies Policy was last updated in November 2025.
